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Uk Influence Analytics Company Wearisma Raises £2.5 Million To Help Brands Optimise Their Earned Media

Jun 06, 2023over 2 years ago

Amount Raised

£2.5 Million

Round Type

seed

London

Investors

Morgan Stanley’s Multicultural Innovation LabAdjuvo

Description

UK-based influence analytics platform WeArisma has raised £2.5 million to establish its brand discoverability and earned influence analytical tool. The platform is like a social media search engine for brands showing them how well their influence ranks on popular media. WeArisma helps brands find out their Earned Brand Influence Value (EBIV).

Company Information

Company

WeArisma

Location

London, Ontario, Canada

About

We help brands and agencies understand, measure and optimise influencer marketing ROI. Our solutions enable marketing professionals to develop impactful influencer strategies, evaluate the effectiveness of influencer partnerships and increase brand equity. Since our inception in 2015, we have been powering global brands like New Look, Coty and more, with user-friendly software, intelligent and independent data and actionable insights.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers