Sources privy to the deal details said that the Mumbai-based investing platform may fetch a $3 billion valuation. INOwned by Upstox RKSV, the company competes with online investment platforms like Groww, Zerodha, Paytm Money, Smallcase and Times Internet-owned ET Money. “The company is betting big on the robo-advisory and the gamification of investing models and is attracting investor interest for the same,” said one of the persons with knowledge of the company’s plans. In a statement issued earlier this month, the company’s cofounder Shrini Viswanath said they were optimistic that the company will close FY22 with 10 million customers, up from the current customer base of over 6.5 million.