Trust & Will has raised $25 million in a Series C funding round led by Moderne Ventures. The funds will be used to enhance data infrastructure, forge partnerships, and develop new tools, including AI applications.
Mar 11, 2025•5 months ago
Amount Raised
$25 Million
Round Type
series c
Investors
Erie Strategic VenturesUbsNorthwestern Mutual Future VenturesModerne Ventures
Description
Trust & Will, an estate planning platform popular with independent RIAs, broker-dealers and other wealth managers, has raised more than $25 million through a Series C funding round led by venture capital firm Moderne Ventures. The company indicated it will use the fresh capital to strengthen its data infrastructure, pursue partnerships and develop additional tools, including artificial intelligence applications. Other contributors to the round included Northwestern Mutual Future Ventures, UBS and Erie Strategic Ventures. Moderne Ventures will also add Trust & Will to its ‘passport program,’ a six-month networking program where startups gain access to firms in Moderne’s portfolio.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech