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INDUSTRY FIRST

Trove Secures $77.5 Million Series D Funding Round, Led By G2 Venture Partners

Aug 25, 2021•about 4 years ago

Amount Raised

$77.5 Million

Round Type

series d

Brisbane

Description

Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher, Arc’teryx and other leading brands, today announced that it has closed a $77.5 million Series D funding round led by G2 Venture Partners, bringing Trove’s total funding to date to $122.5 million. Other participants in the round included Bank of Montreal, Capital One Ventures, Commerce Ventures, Wellington Management and all of Trove’s existing board investors. The company will use the new funding to significantly expand its roster of brand partners, strengthen its technology and logistics infrastructure, enter the luxury vertical, and service a new customer audience in Europe.

Company Information

Company

Trove

Location

Brisbane, Queensland, Australia

About

Trove builds technology that allows brands to take control of their resale marketplaces, deepening customer loyalty and generating new profits. The company provides white-label technology and end-to-end operations that power circular shopping for premium brands such as lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher and Arc’teryx. Trove enables brands to take back items from customers’ closets while maintaining control of their brand equity and owning their customer experience, data and relationships. Rooted in a commitment to sustainability, Trove aims to create a world where all consumers have access to better products with less waste. In 2021, Trove was ranked #268 on the Inc. 5000 list of America’s fastest-growing private companies. To learn more, visit Trove.com.

FundzWatch™ Score

Medium Activity

Funding Insights

Based on industry data

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech