Trax Secures $640 Million Funding Round Led By Softbank Vision Fund 2 And Blackrock To Transform Retail Through Digital Technologies
Amount Raised
$640 Million
Round Type
Funding Round
United StatesE CommerceFashionRetailRetail TechnologyDescription
Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 21 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV2.
Quick answer
Trax raised $640 Million in a Funding Round round, dated April 7, 2021. Trax is based in United States.
- How much did Trax raise?
- Trax raised $640 Million in a Funding Round round on April 7, 2021.
- What does Trax do?
- Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable.
- Where is Trax based and how big is it?
- Trax is based in United States.
- Who are the decision-makers at Trax?
- Fundz holds 1 contact at Trax. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in E Commerce and Fashion around the same time
Companies in the same sectors as Trax that raised within 45 days of this round, from Fundz verified event records.
- David's Bridal raised $70M on May 3, 2021.
- SmartCommerce raised $12M on April 21, 2021.
- SmartCommerce raised $13M (Funding Round) on April 13, 2021.
- Perfect Moment Ltd. raised $29M on March 25, 2021.
- Perfect Moment Ltd. raised an undisclosed amount on March 8, 2021.
- Tailored Brands raised $75M (Funding Round) on March 5, 2021.
Who to call at Trax, and when
A new round usually means Trax is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Trax raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Trax, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Trax. With Fundz connected, it knows.
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Fundz sees it the moment Trax raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Trax raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
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