Trax Secures $640 Million Funding Round Led By Softbank Vision Fund 2 And Blackrock To Transform Retail Through Digital Technologies
Apr 07, 2021•over 4 years ago
Amount Raised
$640 Million
Description
Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 21 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV2.
Funding Insights
Based on industry dataTech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech