Tracksuit Secures $13.5M to Bring the Future of Brand Tracking to Growing Consumer Brands
Feb 27, 2024•almost 2 years ago
Amount Raised
$13.5 Million
Round Type
series a
AucklandSoftwareInvestors
Shasta VenturesAscentialIcehouse VenturesBlackbirdAir Angels FundFootworkAltos Ventures
Description
Tracksuit raised $13.5 million in Series A funding to prove the value of brand building and usher in the era of sustainable consumer brand growth. The funding will be used to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market research data.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech