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Intelligence
Tracking
Tools

Tracksuit Raises $5M To Make Brand Tracking More Accessible

Feb 21, 2023almost 3 years ago

Amount Raised

$5 Million

AucklandSoftware

Investors

Mark RitsonAscentialIcehouse VenturesShasta VenturesBlackbird

Description

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool.

Company Information

Company

Tracksuit

Location

Auckland, Auckland, New Zealand

About

Tracksuit is the common language for companies to measure and communicate the value of brand. We’re on a mission to get brand data in every boardroom.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers