Thrivecart, Which Sells Tools To Build Ecommerce Carts, Raises $35M

Often, first-time ecommerce entrepreneurs don’t know what they need to build an effective funnel and cart experience for their platforms. It’s not their fault; the problem’s challenging. According to one source, the average cart abandonment rate across all industries is 69.57%. That means roughly seven out of 10 shoppers won’t complete their transaction, leading to an estimated $18 billion in segment-wide lost sales revenue each year.