Wellness Startup The Good Bug Raises $3.5 Million Funding From Fireside Ventures

Direct-to-consumer (D2C) brand The Good Bug has raised $3.5 million as part of its latest funding round, which was led by Fireside Ventures.According to the company, it will deploy a large part of the funding towards development of new products, team expansion and brand investments. Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Digital MarketingVisitIndian School of BusinessISB Digital Marketing and AnalyticsVisitIndian School of BusinessISB Product ManagementVisitIIM LucknowIIML Executive Programme in Data ScienceVisitFounded in 2022, by Keshav Biyani and Prabhu Karthikeyan, The Good Bug is a wellness brand focused on gut health and looks to address issues such as bloating, constipation, weight management and others through the gut. “Our journey has been about more than just business; it’s about transforming lives. We are excited to have Fireside Ventures as our partner in this journey,” said Biyani, in a statement.Previously, Biyani was the head of strategy and emerging business at Future Group India