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SuperOrdinary Receives Growth Equity Investment From Alliance Consumer Growth

Jan 06, 2021•almost 5 years ago
New York

Description

 SuperOrdinary, a leading partner for rising star beauty companies entering the Chinese market, and Alliance Consumer Growth ("ACG"), a leading consumer-focused growth equity firm, today announced today that ACG has completed a minority equity investment in SuperOrdinary. ACG was joined by SuperOrdinary's existing investor, the Puig family, in this round of financing.

Company Information

Company

Super Ordinary

Location

New York, New York, United States

About

SuperOrdinary works with best-in-class global beauty brands to establish and scale their influence and sales in China. As brand guardians, we take pride in building brands according to your global vision and spirit. Fusing technology with creativity, we are shaping the brands that inspire a new generation of consumers using our in-house brand management team and local expertise to adapt brands for success in the Chinese market. Founded in 2018 by Julian Reis, our portfolio today includes 20 brands including Farmacy, Drunk Elephant, The Ordinary, Ouai Haircare, Milk Makeup, Dr. Dennis Gross, Supergoop, and more. For more information, please visit www.superordinary.co.