Amount Raised
$5 Million
Round Type
seed
GurgaonDescription
Fresh fruits and vegetable supply chain startup Sorted, which is founded by former Milkbasket cofounder Anant Goel, has raised $5 million as a part of its ongoing seed funding round.According to the company’s documents filed with the corporate affairs ministry (MCA), venture capital firms Beenext, White Venture Capital and NB Ventures have participated in Sorted’s ongoing fundraise.Snapdeal cofounders Kunal Bahl and Rohit Bansal have also invested in the round, documents reviewed by ET showed.Sorted has been running pilots over the most part of last year and looks to enable offline mom-and-pop stores to improve their assortments of fresh produce and reduce sourcing time, while providing them with a proprietary technology interface.Goel founded Sorted in February 2022. He is joined by former Milkbasket head of product and engineering Nitin Gupta and head of growth Sahil Madan.Reliance Retail had acquired Milkbasket in 2021. The sale was an outcome of early-backer Kalaari Capital selling its entire stake in the company to Mahendra Nahata-led MN Televentures, causing discord between the venture capital firm and the startup, ET had reported citing sources.Discover the stories of your interestBlockchain5 StoriesCyber-safety7 StoriesFintech9 StoriesE-comm9 StoriesML8 StoriesEdtech6 StoriesSorted allows offline mom and pop stores to place orders for fresh produce of fruits and vegetables through its app, and have it delivered the next morning straight from farmers.The app allows these kiranas to look at their invoices and discounts and provides pricing suggestions to partners, Goel told ET in an interaction.The platform is currently operational only in Gurgaon and has plans to scale it to other parts of the national capital region (NCR) in the coming months.“Purchase of fruits and vegetables continues to be a high touch and feel category and is a highly fragmented market. At present, 80% of this market is still offline