Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, today announced that it has received a significant investment from Brentwood Associates, a growth-oriented middle market private equity investment firm. The firm’s customer-centric approach, high-growth operations, category leader experience and capital support will benefit SMG and its growing network of brand partners.

“SMG has unmatched category leadership, partnering with many of the largest restaurant and retail brands across the globe,” said Brentwood Partner Craig Milius. “As the experience management industry’s lone software with a service (SwaS) provider, SMG has a unique partnership model that’s helped brands achieve meaningful business outcomes for three decades,” said SMG CEO Davin Cushman.

Smg Receives A Significant Strategic Investment From Brentwood Associates To Accelerate Innovation And Increase Value For Clients

Smg Receives A Significant Strategic Investment From Brentwood Associates To Accelerate Innovation And Increase Value For Clients

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