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Smarter Sorting Raises $25 Million Led By G2 Venture Partners And Names Jacqueline Claudia Ceo, To Improve Sustainability For Consumer Brands And Retailers

Mar 23, 2022over 3 years ago

Amount Raised

$25 Million

Austin

Description

Smarter Sorting, a consumer goods data and sustainability company, today announced it raised $25 million in a funding round led by G2 Venture Partners. The company also promoted CPG industry expert and entrepreneur Jacqueline Claudia as its new CEO. Claudia replaces former CEO, Chris Ripley.

Company Information

Company

Smarter Sorting

Location

Austin, Texas, United States

About

The company also promoted CPG industry expert and entrepreneur Jacqueline Claudia as its new CEO. By instantly mapping product data to regulatory and handling data, the platform helps customers reduce their environmental impact, remain compliant and avoid fines. The company has partnered with Feeding America to help donate and distribute 19 million pounds of food in the past year (which translates to 15 million meals), and is using its computational engine and know-how to champion the removal of animal testing requirements from aquatic toxicology regulations. Smarter Sorting is the first company to use data science to give retailers and brands instant and accurate answers on how to better make, market and move consumer products. "Smarter Sorting is the only company creating intelligent datasets that connect the chemical and physical properties of products with growing local, state and federal regulations for improved sustainability," said Daniel Oros, a partner at G2 Venture Partners and Smarter Sorting board member. Smarter Sorting is an Unreasonable Impact company.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech