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SleekFlow raised $10.8m in a Series A funding led by Tiger Global to enhance AI-powered omnichannel conversation solutions.

Jul 11, 2024over 1 year ago

Amount Raised

$10.8 Million

Round Type

series a

China

Investors

Tiger Global

Description

SleekFlow, a Singapore-based company, has appointed Gao Lei as chief technology officer (CTO) and secured a $10.8m (US$8m) Series A funding round led by Tiger Global. Gao Lei, with over 20 years of tech leadership experience, including a notable tenure as CTO at LinkedIn China, will lead SleekFlow’s technology planning, implementation, and infrastructure transformation.

Company Information

Company

SleekFlow

Location

China

About

The company claims that it saw approximately 500% revenue growth after its recent pre-Series A funding backed by Alibaba Hong Kong Entrepreneurs Fund (AHKEF) in May 2021. The Hong Kong-headquartered startup will use the fresh capital for its market penetration into Southeast Asia, specifically Singapore and Malaysia, as well as the U.K. and other countries in Europe. The startup has recently launched a fintech product social-to-payment feature to provide a comprehensive solution for both e-commerce and brick-and-mortar businesses. In Southeast Asia alone, about 90% of digital merchants use digital payments for profitability and survival, the company says, adding that the chat-to-checkout tool is significant in driving sales and conversions from various digital sales channels. (SleekFlow did not provide its baseline for that growth.) In addition, the latest funding will enable SleekFlow to enhance its product development with fintech and data analytics functions, one-click checkouts via social media platforms, and easy in-chat payment integrations for online to offline (O2O) and e-commerce brands’ seamless workflow. SleekFlow also introduced a new sales and analytics and customer service performance tracking that helps users track and analyze consumer profiles and behaviors for personalized communications after its partnership with Shopify last November.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech