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Rwazi To Scale Its Market Intelligence Platform Backed By $4 Million Seed Funding

Rwazi To Scale Its Market Intelligence Platform Backed By $4 Million Seed Funding

03/23/23, 10:04 AM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgwilmington
Money raised
$4 million
Industry
information technology
Round Type
seed
Investors
Serena Ventures, Mac Vc, Alumni Ventures, Newfund Capital, Bonfire Ventures
In emerging markets like Africa, offline retail dominates most product sales, driven by informal trade, and cash-based transactions. This makes the sourcing of data on the true market value or sizes of products a herculean task. Yet, local and international brands require data, for instance, on market size and value, consumer profiles and their purchasing power, and penetration of their competitors’ products, to either establish their presence or expand into such markets.

Company Info

Company
Rwazi
Location
2055 limestone road
wilmington, delaware, united states
Additional Info
WHAT WE DO: Rwazi is a market intelligence platform that provides multinational consumer goods companies with actionable data from developing markets on who is buying what, for how much, from where, when, and why, to help them drive revenue and expand. HOW WE DO IT: We combine technology and a network of 20,000+ qualified data collectors (called "mappers") spread across urban and rural areas in 40+ countries in Africa, Asia, and South America, to collect data from their localities - allowing us to collect data from thousands of locations, and consumers, on a daily basis. WHY? There is no means of collecting and analyzing on-ground data from developing countries, particularly African countries. - On one hand, organizations need near real-time, on-ground data to make effective decisions on activities such as expansion, investments, distribution, new product/service offerings, and reaching target beneficiaries. - On the other hand, millions of young people in Africa need income-generating activities. They are educated, use smartphones, have daily access to the internet, and are the target consumers or beneficiaries. OUR UNIQUE ADVANTAGE: We are the first and only company in the world with a large and growing network of mappers spread across urban and rural areas all over sub-Saharan Africa, South America and Asia. OUR CUSTOMERS: For-profit organizations, non-profit organizations, and government agencies. CUSTOMER INDUSTRIES: We serve customers in various industries including healthcare, consumer goods, automotive, education, finance, agriculture, energy, transport, and media, among others. OUR MISSION: Making data accessible to facilitate effective decision making.
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