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Roar Organic receives $10 million in funding from CPG investor Factory to solidify its position as a category growth driver.

Mar 08, 2024almost 2 years ago

Amount Raised

$10 Million

BethlehemFood and BeverageManufacturing

Investors

Factory

Description

Roar Organic, a US-based functional beverage brand, has secured a new $10 million investment from CPG investor Factory. The funding will be used to solidify its position as a category growth driver via strategic and influential partnerships, bolster its distribution network, and ensure broader consumer accessibility across the US.

Company Information

Company

ROAR Organic

Location

125 WEST SHORE ROAD

Bethlehem, Pennsylvania, United States

About

A US-based functional beverage brand specializing in flavoured non-carbonated water and sports drinks.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech