Roar Organic receives $10 million in funding from CPG investor Factory to solidify its position as a category growth driver.
Mar 08, 2024•almost 2 years ago
Amount Raised
$10 Million
Investors
Factory
Description
Roar Organic, a US-based functional beverage brand, has secured a new $10 million investment from CPG investor Factory. The funding will be used to solidify its position as a category growth driver via strategic and influential partnerships, bolster its distribution network, and ensure broader consumer accessibility across the US.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech