Preferabli℠ is 1:1 patented personalization that works the way a human expert would – one person at a time, one product at a time. Preferabli is the leading AI-driven, B2B2C personalization and recommendation software platform for the wine, beer and spirits industry. Preferabli licenses software that easily integrates into existing systems to help the industry efficiently market and sell to individual preference the way a human expert would. Omni-channel and scalable by design, Preferabli puts the shopper at the center of the merchant’s inventory. Preferabli analyzes digital signal, including consumer ratings and sales, and then makes inventory-based recommendations. All recommendations are based on individual preferences, not crowdsourcing. The Preferabli software, which has 10 patents, uses a novel form of machine learning and the most comprehensive database in the industry. Preferabli was built by PhDs in physiology and mathematics, and one of the largest groups of certified experts in the world. Preferabli has users in over 70 countries. Preferabli for consumers is available on IOS and Android. Preferabli f/k/a Wine Ring, is brought to you by RingIT, Inc.