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D2C brand Rabitat raises Rs 40 crore ($5 million) in Series A round led by RPSG Capital Ventures to deepen partnerships and launch new products.

Jun 23, 20256 months ago

Amount Raised

₹40 Million

Round Type

series a

DelhiManufacturing

Investors

Ag VenturesEagle Venture FundFlair Writing Family OfficeAccurize SyndicateCapital ADsg Consumer PartnersRpsg Capital Ventures

Description

Rabitat has successfully raised Rs 40 crore (approximately $5 million) in a Series A funding round. The round was led by RPSG Capital Ventures and DSG Consumer Partners, with participation from several notable investors. The funds will help expand partnerships with Indian manufacturers, introduce new products, and enhance trust among modern parents. Founded by brothers Sumit and Siddharth Suneja, Rabitat addresses a gap in the kids' food contact segment with safe and functional products.

Company Information

Company

Rabitat

Location

Delhi, Delhi, India

About

Rabitat is a homegrown D2C brand that offers safe, aesthetically designed, and functional drinkware and foodware for children. The products are BPA-free and non-toxic, made from globally certified materials. Founded by brothers Sumit and Siddharth Suneja, Rabitat aims to fill a critical gap in the kids' food contact segment. The company focuses on deepening partnerships with Indian manufacturers and innovating its product lineup.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech