Prolific Raises $32M To Train And Stress-Test Ai Models Using Its Network Of 120K People

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Prolific (www.prolific.co) is changing how research on the internet is done. We started by building a marketplace that connects researchers (from both Academia and industry) with instant, high quality, global research participants. Now, as a growing team, the bigger vision is to build the most powerful and trusted platform for behavioral research. Quantitative and qualitative researchers, data scientists, and entrepreneurs all need valid and reliable data sources to make predictions about human behaviour and social change. Thanks to our online platform, researchers collect responses fast and participants earn cash rewards for themselves or for charity. It takes 5 minutes to start data collection, there's no middleman, and the product easily integrates with any survey software. In a world of unreliable results, Prolific makes data trustworthy and connects the public with science.