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Prado Raises $5.75 Million In Seed Funding To Improve Fresh Food Accessibility Nationwide

Nov 21, 2022about 3 years ago

Amount Raised

$5.75 Million

Round Type

seed

AustinFood DeliveryFood ProcessingFood And BeverageAgriculture and FarmingE Commerce

Investors

Supply Change FundBridge Investment GroupAlumni VenturesJanuary VenturesBonfire Ventures

Description

Prado, an e-commerce and logistics platform fueling a more sustainable food system, today announced it has raised $5.75 million in seed funding. The financing was led by Bonfire Ventures, with participation from Slauson & Co., January Ventures, Alumni Ventures, Bridge Investment Group, and Supply Change Fund. The investment will be used to grow the Prado team and scale its platform to support more merchant partners in more markets.

Company Information

Company

Prado

Location

Austin, Texas, United States

About

Prado is a customizable e-commerce platform for local meal delivery companies to market, sell, fulfill, and ship their perishable products. Unlike any other platforms on the market, Prado provides local food and beverage entrepreneurs a holistic, affordable solution. Prado's technology allows entrepreneurs to combine their marketing, operations, and sales efforts into one integrated solution so they can focus on what they do best: preparing better-for-you meals. In 2020, Prado's CEO Jon Carter set out to build an e-commerce technology built specifically for the fresh food industry. After having experienced personally what it's like to live in a food desert and professionally the challenges of food fulfillment, Prado was founded to provide local food and beverage entrepreneurs with a better, more affordable toolkit for their food subscription businesses. To learn more about Prado, visit www.getprado.com.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers