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Potloc Closes Cad$35M Series B Round To Drive Global Growth With Its Game Changing Research Technology

PRIVATEJun 21, 2022•almost 4 years ago

Amount Raised

$35 Million

Round Type

series b

Description

Potloc, the research technology company delivering new levels of data quality, precision and speed with its social media sampling technology, today announced the closing of its Series B round, totalling CAD$35M in new equity and debt financing. Investissement Québec led the round followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital's Seed Fund along with debt financing provided by CIBC Innovation Banking. The raise marks Potloc's second funding round within the last 18 months, bringing total investment to CAD$58M.

Company Information

Company

Potloc

About

The company is increasingly making its mark with its innovative approach to consumer research and market intelligence, offering tailor-made analysis to companies and organizations wishing to meet the ever-changing needs of their customers. "Potloc is a growth story that we are excited to be a part of. Potloc is a research technology company that provides top consulting firms and leading brands with an innovative groundbreaking social media sampling technology to target respondents worldwide with extreme precision and speed, better understand their consumer base and solve strategic challenges through accurate data.

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Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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