Poppi Raises $25M From Cavu Consumer Partners, Signaling Functional Beverages As Wellness' Next Frontier

Dec 13, 2022•about 3 years ago

Amount Raised

$25 Million

DallasHospitalityFood And BeverageRetail

Investors

Cavu Consumer Partners

Description

Poppi, a leading prebiotic soda brand celebrated for its deliciously refreshing flavor profiles and functional/digestive health properties, today announced $25M in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, which began as a farmers' market favorite and is now one of the fastest growing non-alcoholic beverages in the U.S. Over the past year, the brand experienced 148 percent increase in overall revenue and a 250 percent increase in online sales. The company also nearly doubled its retail presence (now in more than 20,000 doors nationwide) and became a top 10 selling item in the grocery category on Amazon during its Prime Early Access Event.

Company Information

Company

Poppi

Location

Dallas, Georgia, United States

About

Poppi is on a mission to create a culture of health and happiness by reimagining the soda experience. Founded by husband-and-wife duo Stephen and Allison Ellsworth and based in Austin, TX, Poppi combines real fruit, apple cider vinegar and inulin prebiotics to create a deliciously refreshing, full of flavor soda that provides real health benefits. Formulated with only clean ingredients, each can contains less than 5 grams of sugar and 25 calories. What originally started as a personal remedy for Allison's gut health and skin ailments, quickly became a farmers market favorite turned Shark Tank investment - and now is available at thousands of retailers nationwide. Poppi's brand first approach, cultural cache and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, JLo, Olivia Munn and more. Poppi is available in nine delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Classic Cola, Root Beer, and Doc Pop – and is available for $2.49 per 12oz can.

Related People

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Funding Insights

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