The San Francisco-based startup has developed an API for precise location that can be applied to any vehicle that moves, from urban air taxis and drones to scooters, ADAS-equipped vehicles, autonomous vehicles and even farm equipment. “Every single company, whether they’re trying to build a robot to pick weeds in a field or drive down the highway, has a team of engineers trying to figure out like, where is the damn thing? The company initially focused on automotive, including being applied to Level 2 advanced driver assistance systems. Point One also has production deals with agriculture customers — think “smart” tractors — as well in the drone delivery segment. “The question is how do we very quickly expand into those markets and make sure that everyone is aware that Point One can just solve this problem for you — and you don’t have to boil that part of the ocean,” Nathan said. Point One is able to provide customers with 10 centimeters of accuracy anywhere in the world. In these automotive applications, Point One is able to deploy this tech as a software product since new vehicles today have the hardware already required.