Mumbai: Direct-to-consumer (D2C) beauty brand Plum has raised $35 million (Rs 270 crore) in fresh capital led by A91 Partners at a time when the segment has seen increased traction from investors.

The startup will use the funding to grow its omni-channel presence and accelerate expansion in categories beyond skincare, and also add new geographies. Founded in 2013, by Prasad, Plum has a portfolio of vegan, cruelty-free and toxin-free beauty products across skincare, haircare, personal care, and makeup. Plum also has three exclusive outlets in Mumbai and Chennai and plans to scale it to 12-15 outlets in the next 2-3 months.

Online Beauty Brand Plum Raises $35 Million In Funding Led By A91 Partners

Description

Company Information

Related People

Funding Insights

Online Beauty Brand Plum Raises $35 Million In Funding Led By A91 Partners

Description

.css-1v6jzuu{--tw-text-opacity:1;color:rgba(75, 85, 99, var(--tw-text-opacity));}Company Information

Related People

Funding Insights

Company Information