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Health insurance platform Plum raises $20 million led by Peak XV to enhance talent, technology, and AI innovation, expanding beyond insurance claims.

RECENTLY ACQUIREDMar 26, 2026•2 months ago

Amount Raised

$20 Million

Round Type

series a

Mumbai

Investors

Gmo Venture PartnersTanglin Venture PartnersPeak Xv Partners

Description

Plum has raised $20 million led by Peak XV Partners, with participation from Tanglin Venture Partners and GMO Venture Partners. The funding will enhance its talent, technology, and AI capabilities as it transitions to broader healthcare solutions. Plum aims to cut down the reimbursement process significantly and improve its go-to-market strategies. The company has already processed over 500,000 claims since its inception in 2019.

Company Information

Company

Plum

Location

Mumbai, Maharashtra, India

About

The startup will use the funding to grow its omni-channel presence and accelerate expansion in categories beyond skincare, and also add new geographies. Founded in 2013, by Prasad, Plum has a portfolio of vegan, cruelty-free and toxin-free beauty products across skincare, haircare, personal care, and makeup. Plum also has three exclusive outlets in Mumbai and Chennai and plans to scale it to 12-15 outlets in the next 2-3 months.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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