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B2B Bnpl Platform Playter Raises £45M From Klarna Backers

Jun 23, 2022over 3 years ago

Amount Raised

£45 Million

London

Description

London-based buy now pay later (BNPL) platform Playter has raised $55m (£45m) in a funding round from the backers of fellow BNPL firm Klarna.

Company Information

Company

Playter

Location

London, Ontario, Canada

About

Playter is a platform that gives businesses access to BNPL purchases in the same way companies like Klarna provides instalment payments to consumers.“BNPL for business is a completely different concept to B2C BNPL,” said Playter founder and CEO, Jamie Beaumont.“Right now, there are very few B2B purchases happening online. “[Playter is] a unique SME-focused BNPL platform that helps growing companies better manage their working capital,” said Jon Cholak, managing partner at Adit Ventures.“We see a growing need for their services across the ecosystem, particularly as capital and credit conditions tighten because of broader macroeconomic trends.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech