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PetProov, a Chorley-based startup, has raised over £100,000 to combat pet scams through anti-fraud technology, backed by angel investor James Butcher.

Jul 22, 20255 months ago

Amount Raised

£100,000

LondonOther

Investors

James Butcher

Description

PetProov has raised over £100,000 in an investment round to tackle rising pet fraud. Angel investor James Butcher contributed a five-figure sum after being introduced via Fhunded Angels. The company aims to eliminate fake and misleading pet listings online. Founded in 2023, PetProov utilizes digital tools for scam identification.

Company Information

Company

PetProov

Location

London, England, United Kingdom

About

PetProov is not a pet listing service; we're here to change the way pet breeders and buyers transact across any channel. Our platform provides a robust verification system that greatly enhances trust and safety in the pet industry. Committed to the highest standards in animal welfare, we bring transparency, accountability, and peace of mind to each transaction. Join us in our mission to create a more secure and compassionate environment for both breeders, buyers and adopters, no matter where they connect.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech