Fundz

Permutive Raises $75M To Be The Privacy-First Infrastructure For Programmatic Advertising

PRIVATENov 02, 2021

Amount Raised

$75 Million

Round Type

Funding Round

LondonOtherInformation TechnologySoftwareAdvertisingContent And PublishingMedia And Entertainment

Description

Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155B industry.

Quick answer

Permutive, Inc. raised $75 Million in a Funding Round round, dated November 2, 2021. Permutive, Inc. is based in London, England, United Kingdom.

How much did Permutive, Inc. raise?
Permutive, Inc. raised $75 Million in a Funding Round round on November 2, 2021.
What does Permutive, Inc. do?
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy.
Where is Permutive, Inc. based and how big is it?
Permutive, Inc. is based in London, England, United Kingdom.

Source: Fundz verified event record.

Who else raised in Advertising and Content And Publishing around the same time

Companies in the same sectors as Permutive, Inc. that raised within 45 days of this round, from Fundz verified event records.

  • B2Digital, Inc. raised $270K (Seed) on December 15, 2021.
  • B2Digital, Inc. raised $325K (Seed) on December 1, 2021.
  • HEPMIL Media Group raised $10M (Funding Round) on November 29, 2021.
  • HEPMIL Media Group raised $10M (Series A) on November 25, 2021.
  • HEPMIL Media Group raised $10M (Series A) on November 25, 2021.
  • iDonate Inc. raised $9.5M on November 16, 2021.

Who to call at Permutive, Inc., and when

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Company Information

Company

Permutive, Inc.

Location

244 Fifth Avenue, Suite 1437

London, England, United Kingdom

About

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

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Permutive, Inc. raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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