Pelico secures $40M in funding to enhance its North American presence and tackle global supply chain challenges, led by General Catalyst.
Jun 18, 2025•6 months ago
Amount Raised
$40 Million
Investors
Serena83 NorthGeneral Catalyst
Description
Pelico has announced a $40 million strategic financing round aimed at accelerating its growth in North America. This funding will help Pelico improve its real-time orchestration platform for supply chains. General Catalyst led the round, with participation from existing investors 83North and Serena. Larry Bohn of General Catalyst will join Pelico’s board as part of this investment.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech