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INDUSTRY FIRST

PeaTos® Snack Brand, Best Known for Reinventing America’s Favorite “Junk Food” by Removing the Junk, Raises $7M in Series A Round

Sep 01, 2020•almost 5 years ago

Amount Raised

$7 Million

Round Type

series a

Los AngelesFood And BeverageRetail

Description

Despite volatility in the current economic landscape, PeaTos® snack brand continues to disrupt the $21B market for salty “junk food” style snacks currently dominated by industry Goliath Frito Lay, and has completed a $7M Series A raise led by Jackson Springs Management Partners (JSMP) and Connetic Ventures, and including such celebrity investors as Hall of Fame basketball player Tracy McGrady.

Company Information

Company

PeaTos®

Location

Los Angeles, California, United States

About

PeaTos is a revolutionary snack brand on a mission to upgrade America’s favorite snacks by replacing the old-school base of corn with powerful peas and taking the “junk” out of junk food. PeaTos delivers on the “junk food” taste and experience but with the benefit of more nutrition. PeaTos has 2x the protein and 3x the fiber of its traditional counterparts such as Cheetos® and Funyuns®, contains no artificial ingredients, and is made with non-GMO ingredients. PeaTos uses proprietary technology to offer a 100% plant-based, full “junk food” experience. PeaTos is available at more than 7000 retail outlets including Walmart, Sam’s Club, Kroger, Sprouts, CVS Health, H-E-B stores and online at Peatos.com and Amazon. Founded in 2019 by visionary entrepreneur Nick Desai, PeaTos boasts leading investors including Post Holdings Inc., Carlos Barroso, former head of Global R&D for PepsiCo; Carl Lee, former CEO of Snyder Lance; and Apu Mody, past president of Mars Food. Headquartered in Los Angeles, PeaTos is a member of social media platform We Won’t Have Time, which seeks to reduce climate impact and promote an ecologically sound environment. Learn more at peatos.com and find us on Facebook.com/peatosbrand and on Twitter and Instagram @peaTosbrand.

Company News

(10 articles)

Tue, 20 Jun 2023 07:00:00 GMT

PeaTos Challenges Frito-Lay Brands With New Range Including Vegan Cheetos & Funyons - vegconomist - the vegan business magazine

Wed, 30 Jun 2021 07:00:00 GMT

PeaTos launches new crunchy tortilla-style chips - Snack Food & Wholesale Bakery

Wed, 20 May 2020 07:00:00 GMT

Peatos challenges snack giant Frito-Lay with its direct-to-consumer site - Food Dive

Tue, 01 Mar 2022 08:00:00 GMT

A Snack That Tastes as Good as Cheetos® Made From Plants and Loved by Kids? - Business Wire

Fri, 25 Feb 2022 08:00:00 GMT

Peatos removes dairy from snacks - Bakingbusiness.com

Wed, 03 Feb 2021 08:00:00 GMT

Post Invests $12.5M in New Snack Brand PeaTos - Food Manufacturing

Wed, 19 Aug 2020 07:00:00 GMT

‘Hey Chester, we did it better…’ PeaTos closes financing round, launches ‘intentionally provocative’ new campaign - FoodNavigator-USA.com

Thu, 30 Mar 2023 07:00:00 GMT

PeaTos, the Salty Snack Challenger Taking on Frito Lays’ Cheetos and Funyuns, Introduces Two All-New Puffs Varieties - Yahoo Finance

Tue, 20 Apr 2021 07:00:00 GMT

Frito-Lay veteran joins snack brand Peatos - Food Business News

Tue, 20 Dec 2022 08:00:00 GMT

PeaTos Partners With Paramount Consumer Products on PeaTos’ Crunchy Pizza Rings - Nosh.com

FundzWatch™ Score

Medium Activity