Amount Raised
$25 Million
Round Type
Series A
Los AngelesE CommerceMarketplaceSaaSCRMB2BDescription
ORO, a modern enterprise software platform that helps orchestrate end-to-end procurement across teams, today announced $25 million in Series A funding co-led by Norwest Venture Partners and B Capital, with participation from XYZ Venture Capital and additional funding from Array Ventures and other investors. ORO was founded by three former product leaders at SAP Ariba to bridge the disconnect between the modern enterprise’s need for agile, decentralized purchasing and the requirement for controls and compliance checks. The funding will be used for hiring across all roles to accelerate delivery and deployment of the company’s recently announced Smart Procurement Workflows.
Who else raised in E Commerce and Marketplace around the same time
Companies in the same sectors as ORO that raised within 45 days of this round, from Fundz verified event records.
- Leta raised $3M (Seed) on November 22, 2022.
- Optiwise.ai raised $1.3M (Seed) on November 21, 2022.
- Topline Pro raised $5M (Seed) on October 31, 2022.
- Unanet raised an undisclosed amount (Funding Round) on December 5, 2022.
- Frame Ai raised $7.6M (Funding Round) on November 30, 2022.
- Soptle raised an undisclosed amount (Angel) on November 22, 2022.
Who to call at ORO, and when
A new round usually means ORO is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day ORO raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at ORO, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at ORO. With Fundz connected, it knows.
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Fundz sees it the moment ORO raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Funding Insights
What this usually meansORO raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
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