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Open Farm Receives $65MM+ Minority Growth Investment Led By General Atlantic

PRIVATEJan 12, 2021•over 5 years ago

Amount Raised

$65 Million

Toronto

Description

Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.

Company Information

Company

Open Farm

Location

Toronto, Ontario, Canada

About

Open Farm is a Toronto-based pet food company on a mission to Do Some Good® for pets, farm animals and the planet. Every Open Farm recipe is designed to deliver exceptional nutrition, and is committed to raising the bar on the way we feed our pets with even stricter standards than what we eat ourselves. Open Farm delivers on its nutritional promise across 7 different product categories with an unmatched approach to ingredient transparency. Since 2014, Open Farm has extended its presence to over 5,500 neighborhood pet stores across North America and at OpenFarmPet.com. Join our mission at OpenFarmPet.com or on Instagram and Facebook.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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