Neuro-ID is pioneering the behavioral analytics space, providing a new standard for collecting, translating and actioning on the real-time behaviors of digital interactions. Through a body of patented technology, Neuro-ID developed the Friction Index™, leveraging over a decade of scientific research and discovery in Human-Computer Interaction (HCI) to measure both customer Intent and Experience. For companies, this real-time behavioral data is used during the digital onboarding process to segment genuine from fraudulent customers, enabling them to maximize conversion, reduce false positives and stop sophisticated fraud. Neuro-ID is committed to shaping the Digital Transformation in positive ways, by helping recapture critical human elements lost when business moved online. For more information, visit neuro-id.com.