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Nat Habit has raised approximately $16 million in total funding to date, with Peak XV Partners, Fireside Ventures, and Whiteboard Capital as lead investors. The funding aims to support its growth in fresh and natural beauty products.

PRIVATEApr 28, 2025•about 1 year ago

Amount Raised

$16 Million

Delhi

Investors

Whiteboard CapitalFireside VenturesPeak Xv Partners

Description

Nat Habit, a personal care startup, has recorded an 80% revenue growth year-over-year, reaching Rs 72 crore in FY24. Despite this growth, the company's losses remained flat at Rs 17.75 crore. The company raised a total of approximately $16 million, supported by Peak XV Partners, Fireside Ventures, and Whiteboard Capital. This funding will help bolster its position in the Ayurvedic personal care market.

Company Information

Company

Nat Habit

Location

Delhi, Delhi, India

About

Inspired by ancient solutions 🍃 prepared in the kitchens of our moms & grandmoms, we bring to you freshly made beauty & wellness products. Ekdum Taaza! 🌿🌿 We believe that effectiveness of all natural ingredients & formulations is the highest when prepared fresh and used instantly. Hence, we make the effort of preparing Nat Habit products everyday in our ayurvedic kitchen so that we deliver them to you absolutely fresh without chemicals or preservatives. These products range from ubtans to henna to lip scrubs and more. All Nat Habit products are rich in grains, grams, nuts, milk, yoghurt and/or fresh herbs & flowers. We ensure that each product is packed with necessary nutrients that keep our mind & body healthy. Each Nat Habit package is made with a lot of love like any kitchen preparation. For the first time in India, you shall experience such fresh beauty products. We hope you find the love in them, enjoy them to the fullest & make these fantastic age-old formulae a part of your daily life.

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