Ayurveda-Focused B2C Startup Nat Habit Raises $10 Million Led By Bertelsmann

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Inspired by ancient solutions 🍃 prepared in the kitchens of our moms & grandmoms, we bring to you freshly made beauty & wellness products. Ekdum Taaza! 🌿🌿 We believe that effectiveness of all natural ingredients & formulations is the highest when prepared fresh and used instantly. Hence, we make the effort of preparing Nat Habit products everyday in our ayurvedic kitchen so that we deliver them to you absolutely fresh without chemicals or preservatives. These products range from ubtans to henna to lip scrubs and more. All Nat Habit products are rich in grains, grams, nuts, milk, yoghurt and/or fresh herbs & flowers. We ensure that each product is packed with necessary nutrients that keep our mind & body healthy. Each Nat Habit package is made with a lot of love like any kitchen preparation. For the first time in India, you shall experience such fresh beauty products. We hope you find the love in them, enjoy them to the fullest & make these fantastic age-old formulae a part of your daily life.