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Mvp Index Secures $20 Million In Funding To Accelerate Growth In The Sponsorship Measurement And Valuation Industry

Jun 26, 2023•about 2 years ago

Amount Raised

$20 Million

AustinEvent ManagementSoftware

Investors

Verance Capital

Description

MVP Index, the leading sponsorship measurement and valuation platform, today announced a $20 million Series B capital raise to accelerate the growth of its best-in-class product suite. Verance Capital, a prominent New York-based growth investment firm focused on sports, media, and live entertainment, led the round, demonstrating confidence in MVP's vision, capabilities, and growth potential. MVP will utilize the capital raised to fuel the company's expansion plans, accelerate product innovation, and strengthen its sales and marketing efforts.

Company Information

Company

MVP Index

Location

Austin, Texas, United States

About

Our software solutions accurately measure the value of your partnerships and activations, allowing you to compare and contextualize your investments with the most precise and transparent data in the industry. Your preferred event data, taken from 3.2 million households across 210 DMAs, displayed in our easy-to-read dashboard.

FundzWatch™ Score

16
Medium Activity
2 total signals

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech