Muddy Trowel solves these problems by delivering curated plant kits that help aspiring and amateur gardeners start gardening in a simple, sustainable and joyful way. Successful entrepreneur Steve Folwell founded Muddy Trowel after learning of the significant impact lockdown had on the UK horticultural industry. EGC has recently asserted their dedication to sustainability by announcing it is set to increase Peat-Free production capacity with an investment of £7 million in 2022, which aligns strongly with Muddy Trowel’s sustainability values. Muddy Trowel is a UK startup founded in April 2020 (during COVID-19 lockdown) and is revolutionising the e-commerce gardening space by targeting amateur and aspiring urban gardeners to help them transform their outdoor spaces (no matter what size).An estimated over 2.7 million people in the UK took up gardening in 2020 during lockdown, with many younger gardeners getting involved for the first time.