Mojo raised an oversubscribed seven-figure Seed Round led by prominent investors to revolutionize social commerce in the beauty and wellness industry.

Mar 11, 2024•over 1 year ago

Round Type

seed

Kuwait CityBeauty

Investors

Wahed InvestAtyab Al MarshoudPlus VcEmkan CapitalJoa Capital

Description

Mojo, the social commerce company dedicated to beauty, skincare, and wellness, announced the successful closure of its oversubscribed seven-figure Seed Round led by prominent investors. The company plans to allocate the funds towards further developing its industry-leading technology stack, hiring new talent, and strengthening its regional presence, particularly in Saudi Arabia.

Company Information

Company

MOJO

Location

Kuwait City, Capital Governorate, Kuwait

About

Mojo is a platform focused on everything skincare, beauty, and haircare. It is driven by a video feed that promotes brand and product discovery while allowing users to earn rewards simply by engaging with the app. Users can buy products directly from the video without ever leaving the app, and most deliveries happen same/next day. Once a user receives their products, they can create reviews directly on mojo and are rewarded for giving back to the community as well as for any engagement on their content. Mojo is an end-to-end ecosystem that allows users to find the right products for them.

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers