E-Commerce Brand-Builder Merama Closes Us$225 Million Series B Financing Co-Led By Advent International And Softbank
E-Commerce Brand-Builder Merama Closes Us$225 Million Series B Financing Co-Led By Advent International And Softbank
09/28/21, 1:14 PM
Money raised
$225 million
Round Type
series b
Less than five months after closing its Series A round, Merama, the leading acquirer and builder of direct-to-consumer businesses in Latin America, has raised an additional US$225 million in Series B funding at a valuation of approximately US$850 million. The all-equity round was co-led by Advent International (“Advent”) and SoftBank Group (“SoftBank”), two of the world’s largest private equity firms, and is the largest Series B round ever raised in Latin America.1
Company Info
Additional Info
Founded in December 2020, Merama is the leading consolidator of direct-to-consumer businesses in Latin America. The company invests in and helps operate and scale category-leading online merchants selling on marketplaces such as Mercado Libre, Amazon and Shopee. To date, Merama has acquired ownership stakes in more than 20 businesses offering consumer products across a diverse range of categories. The company was co-founded by CEO Sujay Tyle, co-founder and former CEO of Frontier Car Group (sold to Naspers for approximately US$700 million); Felipe Delgado, previously CEO of Beetmann Energy; Olivier Scialom, co-founder and former COO of Petsy (sold to Maskota); Renato Andrade, previously Associate Partner at McKinsey; and Guilherme Nosralla, former Head of Marketing at Wildlife Studios. Merama has more than 100 employees in Mexico City and São Paulo, bringing together relevant experience from leading technology and e-commerce companies such as Uber, Facebook, Google, Amazon, Falabella, and Mercado Libre. For more information, visit www.merama.io.