Bengaluru: Direct-to-consumer (D2C) brand MasterChow has raised $1.2 million in a funding round led by Anicut Capital, an Indian investment firm that deals in alternative assets.

The company is also hiring for mid- to senior-level positions to optimise its ecommerce channels. The company aims to grow this volume by 10 times in the coming year. Founded in 2020 by Sidharth Madan, VidurKataria and Radhika Mittal, MasterChow is a ready-to-cook Asian cuisine brand that offers a range of premium Asian pantry staples like stir-fry sauces, ready-to-eat dips and noodles for quick, restaurant-style food at home.

D2C Food Brand Masterchow Raises $1.2 Million Funding To Expand Business

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