Mamaearth has closed a $50 million funding round led by Belgian investment fund Sofina, valuing the direct-to-consumer (D2C) personal care brand at $730 million, one of the most valued new-age D2C brands in the country.

Existing investor Sequoia Capital also participated in the round, while early investors Fireside Ventures, Stellaris Venture Partners, Sharp Ventures and Titan Capital sold some stakes in a secondary transaction, the company said. Mamaearth will use the fresh capital to double down on its brand’s growth through deeper offline expansion and also explore acquisitions in the beauty and personal care space, Alagh told ET.Founded by Alagh and his wife Ghazal Alagh in 2016, the company’s toxin-free products clocked total sales of around Rs 500 crore in the previous financial year. Sources said the company was last valued at $200-$300 million.

Mamaearth Valued At $730 Million As Sofina Leads $50 Million Funding

Mamaearth Valued At $730 Million As Sofina Leads $50 Million Funding

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