Madhive, A Leading Ctv Advertising Software Platform, Announces A $300 Million Investment From Goldman Sachs Asset Management

Jun 13, 2023•over 2 years ago

Amount Raised

$300 Million

New YorkMarketingAdvertising

Investors

Mike GasbaraGoldman Sachs Asset Management

Description

Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

Company Information

Company

Madhive

Location

New York, New York, United States

About

Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, Madhive modernizes legacy systems, enabling advertisers to seamlessly automate the ad buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators, and distributors, including FOX, Scripps and TEGNA, as well as national agencies and brands, powering more than a quarter billion dollars in media in media across 20,000+ daily campaigns.

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