But “as the company evolved, we realized what would make us the best in the industry and the differentiator would be the accuracy of the data and how deep the data is that we provide to customers,” said Tserruya. For example, if a company is selling CRM software, that means they need to specifically target early-stage companies, because once one chooses a system, it will probably stick with it for years. For example, if the company just hired a VP of sales, or their first salespeople. Lusha says its user community, which contributes data like company information and business contact details, now includes more than 800,000 sales professionals and 273,000 sales organizations, including large tech firms like Facebook, Google, Dropbox and Uber. “People were starting to ignore a lot of those reach-out requests, but the need for salespeople and marketing teams remained the same.”Lusha At the beginning, Lusha was like “Waze for salespeople,” as the company’s website puts it.