Lift Forward announced it raised $30 Million in an initial filing from an offering of $30 Million

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LiftForward provides brands, merchants and banks with embedded finance software platforms that power global financing programs. LiftForward reduces complexity with a platform that connects all the components necessary for successful financing programs including, point-of-sale software, white labelled e-commerce customer experiences, inventory management, fulfillment, account management, digital attach, and analytics reporting. The LiftForward embedded finance platform supports BNPL, split-pay, general finance and subscription programs. LiftForward has developed one of the largest integrated network of major OEMs, retailers and banks in over 15 countries.