The company operates an online grocery store in the Paris area. The company has signed a partnership with Système U. The company can deliver your order in less than 3 hours across the Ile-de-France region. The company wants to compete directly with quick-commerce startups. Orders are dispatched from one of La Belle Vie’s seven distribution hubs in Paris and the company tries to deliver orders within 15 minutes. Before today’s funding round, the company had raised a $6.2 million (€5.5 million) round in 2018 and and a $13.1 million (€11.6 million) round in 2020. Up next, the startup plans to expand to other major cities in France.