The Vancouver-based company combines intel collection capabilities with a modern approach to content distribution aimed at providing users with the insights needed to drive revenue and business impact. The platform automatically gathers competitive data from public and private external sources such as the news and competitor web page changes, as well as data from internal teams through integrations with platforms like Slack, Highspot and Salesforce. The company will double down on its AI capabilities to make insight generation easier in order to unlock opportunities to expand its user base through new market development. The company has served nearly 400 enterprise clients and more than 110,000 users since its launch in 2017. The company wants to introduce deeper integrations with enterprise tools like Slack, Salesforce, Gong, Highspot and Gainsights. The company also sees a future where Klue will support smaller companies with a lighter self-serve product.