About
Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. We provide the only next-generation marketing mix that unifies all marketing channels to calculate the full financial contribution for each channel and builds scenarios that specify the optimal investment level by channel by week.
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