The company said it would use the proceeds to expand its product suite and enhance the customer journey. Founded in 2017 by Arjun Ahluwalia and Adriel Maniego, the company is looking to create a seamless financial services experience for individuals and businesses in rural India. With over 100,000 businesses on Bharat Khata, the company said it has unique insight into more than $1 billion worth of rural commerce and access to over five million individuals. “Jai Kisan's roadmap includes digitising the savings, insurance, and payment experience for its users,” the company said. Rural-focused agri-fintech startup Jai Kisan said it has raised $50 million (Rs 390 crore) in a combination of equity and debt as part of the first tranche of its ongoing Series B round. "We were immediately struck by the opportunity that Jai Kisan has to help enable better financing to rural Indians,” said George Roche of Yara Growth Ventures.