IQBAR, makers of “Amazon’s Choice” for vegan and plant based protein bars, has just raised a $2.8 million Series A fundraising round - led by CircleUp Growth Partners - to further fuel their rapidly growing brain and body nutrition business. This past year, more people have been focused on mental wellness, cognitive health and supplements to support focus as we navigate through the pandemic, anxiety and mental distractions. Launched in 2017 by Will Nitze who could not find a solution for his brain fog, lack of energy and on the go lifestyle, IQBAR was born.