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The company has now raised a total of $10 million. The platform uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content. INThe fresh capital will help the company go to market, build a strong team in the US and add more product offerings to its existing portfolio, she added. "As the digital marketing industry continues to grow, we believe Instoried is well-positioned with their product to take advantage of this opportunity and quickly penetrate the market,” said Scott Tripp of Pritt Investment Partners.